Blogs » Reddit's Secret Santa is closing down

Reddit's Secret Santa is closing down

  • Secret Santa is a tradition for many families and friends, but one of the more awesome examples of Secret Santa comes from Reddit, where people would send gifts to other users who signed up.

    Reddit has announced its huge Secret Santa gift exchange, which attracted the attentions of celebrities like Bill Gates, Jimmy Fallon, and Snoop Dogg every year, is closing down.

    Launched back in 2009, this event took place every year and thousands of people across the globe participated in it.Reddit announced that it is shutting down the Secret Santa on its platform, where it said, “Today is a difficult one: 2021 will be the last year of Reddit Gifts. We will continue to run exchanges through the end of the year -- including the last ever Arbitrary Day.”

    In the announcement, the company notes that it made the decision so it could better focus on “enhancing the user experience of Reddit.” Just be honest here, it wasn’t making you money and you didn’t want to think about it anymore.

    The news has seemingly infuriated the Reddit community, with many of the top comments on the social media company’s post decrying the announcement. “Translation - we weren’t making enough money off this to be worth out time and effort”, one user wrote.

    “A great community project, swallowed up by the company, and now taken out back and put down”, added another, with a third decrying the company’s “attitude of complacency and defeatism” and that “Reddit’s not as fun as it once was.” Reddit did not respond to a request for comment from The Independent before time of publication.

    “These changes have been put in place to ensure that these last exchanges are enjoyable for the legacy Reddit Gifts users. We want to celebrate the end of Reddit Gifts with the community that we’ve built so far,” added the company.

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